KAT FLORENCE™ is yet another jewelry designer to be captivated by Zultanite®. Click here to view her latest creations.
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BANGKOK, Thailand (12th August 2014) – ZULTGEMS™,authorized Zultanite® distributor, is pleased to announce an increased demand for the gem within the last 12 months, as well as some of their plans for the future. Beautiful, rare and ethically mined with environmentally safe techniques, Zultanite® is a natural color changing gemstone found at the world’s only Zultanite® mine in Turkey’s Anatolian Mountains.
After ongoing celebrity and media placements, in tandem with the gem’s appearance on two episodes of the internationally airing ‘Game of Stones’ series on Discovery Channel, Zultanite® has experienced a significant increase in market awareness. ZULTGEMS™ anticipates this demand will continue to grow through word of mouth and constant exposure as Zultanite® continues to solidify its position as an increasingly mainstream jewelry gemstone. Garnering recognition usually reserved for more established gemstones such as Tanzanite, Zultanite®’s increased demandis especially noteworthy considering the gem has only been commercially mined since 2006. The significant exposure of Zultanite® hasled to increased salesacross all sizes, with the greatest impact felt in calibrated gemstones, especially below 2 carats. ZULTGEMS™ recommenced lapidary of calibrated gemstones in the second quarter of 2014. Initial production is estimated at 1,000 carats per month with further increases expected in 2015, based on mine production. To augment its rough reserves, ZULTGEMS™ will recommence full scale mining in the third quarter of 2014. The mine is currently undergoing scheduled reclamation and anticipated monthly production is estimated at 20 kilos per month by the end of 2014. Mining will continue throughout 2015, while the estimated deposit life of this sole source is 10-15 years. Mining such a rare gemstone remains a challenge with up to 50,000 metric tons of the host rock (Bauxite) needing to be extracted to obtain just 1 kilo of rough Zultanite®. With a yield of only 2 percent, this results in only 100 carats of faceted gemstones.
ZULTGEMS™ continues to be successful in communicating Zultanite®’s unique attributes to global jewelry consumers through relationships with leading jewelry designers, regular repeat shows on an expanding selection of home shopping networks, and its presence on cruise lines in the Caribbean and Mediterranean. Aside from meeting increased demand from existing customers, ZULTGEMS™ is planning to launch Zultanite® on several new home shopping networks in 2014 and 2015. Zultanite®’s continued popularitywith jewelry designers has led to ZULTGEMS™ latest collaboration withKat Florence™, whose Zultanite® jewelry has beenplacing on the red carpet since March 2014. Key to its success, the Zultanite® brand is a stringently applied quality guarantee with optimal lapidary to maximize inherent color change and scintillation;no enhancements or treatments; formalized calibrated cut standardization; and strictly enforced eye-clean clarity. This ensures everyone who owns a branded Zultanite® receives untouched, natural gemstones, expertly finished to reveal their hidden beauty. This commitment to quality has been critical in encouraging initial and increasingly repeated purchases. ZULTGEMS™ is also at the forefront of consumer protection with every Zultanite® they supply coming with the Zultanite® Authenticity Guarantee. ZULTGEMS™, in tandem with the trademark owners Global Licensing N.V., has also re-launched www.Zultanite.com this month, providing a multitude of easily accessible information on Zultanite®, from jewelry worn on the red carpet to where the gems can bepurchased. Not surprisingly, this website is closely integrated with ZULTGEMS™ primary website, www.Zultgems.com.
Zultanite® wholesale prices have remained stable since ZULTGEMS™’ last price adjustment on 27th January 2012. This price adjustment saw the prices for gems below 2 carats significantly decrease, and prices for gems above 2 carats increase by as much as 46 percent. Given the increased demand versus anticipated supply, future price increases seem inevitable. ZULTGEMS™ Sales & Marketing Director, Gavin Linsell states, “ZULTGEMS™ will review its prices at the end of 2014 after analyzing current inventory, mine output, size rarity, and demand. Savvy gem consumers in tune with gemstone market dynamics, assessing the gem’s awareness, demand and attributes against its price and availability, will agreethere has never been a better time to purchase Zultanite®”.
Click here to see Daniel Gibbings’ latest Zultanite® creation.
Click here to view three new earrings in their ANATOLIA™ Zultanite® collection just in time for fall.
ZULTGEMS, authorized Zultanite® distributor, today appointed International Federation of Body Builders (IFBB) Pro, Dennis ‘The Menace’ James as a Zultanite® brand ambassador. ZULTGEMS’ use of designer collaborations, popular shopping destinations, retail partners, home shopping networks, media and red carpet placements have been hugely successful in raising the profile of Zultanite®, a natural color changing gemstone only found in Turkey.
Mr. James was born in Heidelberg, Germany and has been a professional bodybuilder for 16 years. He has won the prestigious Mr. Universe title, Mr. USA and several European competitions. He has competed numerous times in NPC (National Physique Committee) competitions, Night of Champions, Mr. Olympia, and the Arnold Classic. Mr. James has also been featured in hundreds of articles and graced the covers of major fitness and bodybuilding magazines, including FLEX. Retiring from competitions in 2010, Mr. James stays active in the sport with guest appearances, seminars, workshops and special events around the world.
Beautiful, ethical, natural and rare, Zultanite®’s beguiling color palette, combined with an exotic pedigree, has made it a favorite among jewelry aficionados around the globe. “I first saw Zultanite® in a Christian Tse watch a friend was wearing. I didn’t have a clue what Zultanite® was at the time, but I was immediately intrigued by its mix of colors, so I reached out to ZULTGEMS,” said Mr. James. He continued, “ZULTGEMS has been absolutely fantastic and extremely supportive – we eventually settled on a custom pair of Zultanite® earrings featuring 8mm princess cut gems weighing over 3 carats each. The earrings look great, and I am excited to be a brand ambassador for Zultanite®, one of the world’s rarest and most beautiful gemstones.”
ZULTGEMS Managing Director, Darren Lockie is delighted by the appointment and confident Mr. James will enhance the perception of Zultanite®, especially among men. “We’ve had some good success with Zultanite® in men’s jewelry; for example, the Christian Tse Zultanite® watch has been worn by ‘American Idol’ contestant Joshua Ledet and ‘America’s Got Talent’ host, Nick Cannon,” said Mr. Lockie, continuing, “Zultanite®’s earthy hues are well suited to men’s jewelry and Mr. James will be an excellent spokesperson for the gem.” Jokingly adding, “After all, not many people are game to disagree with Dennis ‘The Menace’ James!” ZULTGEMS will support Mr. James’ ambassadorship through event sponsorship, trade show appearances and media campaigns.
Provenance Gems is yet another jewelry designer to be captivated by Zultanite®.
Click here to view their latest creations.
ZULTGEMS, authorized Zultanite® distributor, in response to the prevalence of simulants being sold as genuine advises against purchasing Zultanite® in Turkey, the sole origin for this natural color changing gemstone. ZULTGEMS’ use of designer collaborations, popular shopping destinations, retail partners, home shopping networks, media and red carpet placements have been hugely successful in raising the profile of Zultanite®, one of the world’s rarest and most beautiful gemstones.
Last month a honeymooning American couple visits a jewelry store in the popular tourist destination of Kusadasi, Turkey. The salesman tells them about a new Turkish gemstone called ‘Zultanite®’ and once they see the color change, they’re hooked and purchase a three carat ring for around USD5,000. The only problem… they actually bought synthetic color change glass with a retail value of just a few dollars per carat. The scam became apparent when the couple attended a cruise ship jewelry event by Provenance Gems, a Chicago based jeweler and an official retailer of genuine Zultanite®. Provenance Gems Sales Manager, Dominick R. Barranca, explained, “They were really surprised when they saw real Zultanite® and wondered why the gem they purchased looked so different. They thought they had the real thing and were not happy when the dupe was revealed. She was upset and obviously, so was her husband – this experience clearly tarnished their honeymoon.”
Unfortunately, this is not an isolated incidence. “It’s definitely caveat emptor for those thinking of buying Zultanite® from Turkish jewelers. I discover about two scams every month and ZULTGEMS receives emails from concerned individuals almost every week”, said Barranca, continuing, “Honestly, it breaks my heart. It is tough telling someone they’ve been deceived, especially when their first experience with Zultanite® is a fake. They think they’re getting a bargain, but they’re actually being duped into buying a cheap synthetic.” Provenance Gems Director, Marek Chmiel echoes these concerns, “Over the last few years I have seen a huge increase in color changing glass being sold as Zultanite®. This is very prevalent in the tourist shops of Istanbul and fake Zultanite® has exploded in Kusadasi – they offer the imitation as genuine Zultanite® the very first second one enters their shop. The shame is that it is very easy to tell apart from Zultanite®; genuine Zultanite® displays natural tranquil colors whereas the fakes have harsh neon hues. I have seen fakes on sale from USD300 to many thousands.”
A synthetic color change glass manufactured in India, Alexite is the trade name of this simulant. The color change effect has been induced by the addition of vanadium, chromium, manganese and iron in varying quantities to produce different colors. There is also another synthetic glass, Zandrite®, developed by a major glass manufacturer to mimic Alexandrite, which could also simulate Zultanite® to the untrained eye. This glass’s color change is affected by the addition of neodymium.
While identifying real Zultanite® is actually straightforward, the easiest way to be assured a Zultanite® is genuine, is if it comes with a Zultanite® Authenticity Guarantee. Mr. Chmiel, added, “This plastic card with an embedded hologram verifies each genuine Zultanite® to be of entirely natural origin, ethically mined with environmentally safe techniques and never enhanced; every Zultanite® we sell comes with this guarantee and consumers love the peace of mind it provides – if a Zultanite® doesn’t come with this card then it may not be real.”
ZULTGEMS Managing Director, Darren Lockie is faced with the highly unusual situation of having to recommend against purchasing Zultanite® from its country of origin. “Counterfeiting gemstones is a problem old as the gemstone industry and unfortunately, Zultanite® is not exempt. Manufactured color change glass is being deceptively sold as Zultanite® by some unethical Turkish jewelers who target tourists. Some are even accompanied by fabricated laboratory documentation certifying them as genuine. While there are undoubtedly reputable Turkish jewelers, there are simply too many fakes in this marketplace”, said Lockie, continuing, “This problem is not just restricted to people unaware of the gemstone. A wealthy couple purchased fake Zultanite® at a jewelry store in Istanbul after learning about Zultanite® during a Provenance Gems presentation – they thought they could get a better deal, but ended up paying USD4,500 for glass. We’ve even had several instances of trade members being scammed by Turkish dealers.”
Mr. Lockie also stressed that Zultanite® is not actually cut in Turkey, “Zultanite® tests the skills of even the most experienced lapidaries. It has to be orientated to accentuate the color change and prevent cleavage damage during polishing – it’s very low yield (2 percent) also frustrates cutters. Turkey doesn’t have these skill sets commercially, which is why Zultanite® is faceted in Brazil, Canada and India. ZULTGEMS is your guarantee that each gem is cut by some of the world’s most experienced lapidaries to optimal proportions.” Beautiful, ethical, natural and rare, Zultanite®’s beguiling color palette, combined with an exotic pedigree, has made it a favorite among jewelry aficionados around the globe. As a natural gemstone, Zultanite® has an intrinsic value based on its genuine rarity. Gemologist Jeffery Berman has evaluated the imitation material and believes it will continue to cause problems for consumers. “When I first examined imitation Zultanite®, my immediate impression was it is just too good to be true. The color change is way beyond what one would expect in natural Zultanite®. Gemological investigation revealed the material to be nothing more than glass doped with rare earth elements – a few dollars retail per carat at the most”, said Bergman. An American gemstone professional with 40 years of experience in the mining, cutting, wholesaling and retailing of gemstones, Mr. Bergman has operated his own research facility in Bangkok since 1990. Mr. Bergman has been featured in many gem and jewelry periodicals including Gems & Gemology, JewelSiam, AsiaWeek, JNA, JCK and many other publications around the world. He has also appeared in interviews on the BBC, CNN, NBC, ABC and GEO as well as guest speaking at gemological laboratory seminars, gemological association conferences and universities.
“If both materials are presented side by side it would be very easy to teach anyone how to differentiate the real thing from an imitation. Unfortunately, unscrupulous dealers are likely to get away with this fraud since news of this cheap imitation has not yet been widely disseminated”, said Bergman, continuing, “My only practical suggestion is to stick with reputable Zultanite® suppliers who provide the Zultanite® Authenticity Guarantee. If a client is acquiring a fine quality Zultanite® they should consider independent confirmation from a recognized laboratory and only deal with vendors who offer an ironclad money-back guarantee.” While the experienced professional can immediately tell Alexite does not look like a real gemstone, Bergman added, “When viewed under a Hanneman Filter, Alexite displays unnaturally vivid bubblegum orange-pinks that are blatantly indicative of a gemstone simulant. Zultanite® is also differentiated by its higher refractive index (1.70 – 1.75) and double refractivity; at 1.55, Alexite has the same refractive index as Quartz, but its relative density clearly identifies the material as manufactured glass.”
Aside from cruise ship retailers who visit Turkish ports, ZULTGEMS currently does not supply any Turkish jewelry distributors, wholesalers or retailers. “We are in talks with several companies, but trust is an issue. After all, so many Turkish jewelers have either deliberately or inadvertently sold glass in place of what many consider to be the country’s national gemstone”, said Lockie, ZULTGEMS Managing Director, continuing, “It is actually ridiculous we have to tell people not to buy Zultanite® from the country it is mined – as an Australian, I could never imagine telling people not to purchase an Opal souvenir on their holiday, but at the end of the day, we not only have to protect consumers, but also the reputation of Zultanite®, one of the world’s rarest and most beautiful gemstones.” Provenance Gems Sales Manager, Dominick R. Barranca, summed up his feelings stating, “We need to keep educating consumers on Zultanite® and Turkish jewelers need to start selling the real deal – if these two things happen, it will be great for everyone.”